Givenchy logo was bit of a challenge for me, because its logo and brand is already well established and elegant to very high class customers. However, Looking at its logo, it gave me feeling of fluidity and gives me a feeling of Celtic Jewelry, which is usually designed with a pattern (endless knot). So I redeveloped the logo to this square shaped logo, that is endlessly knotted , and my main concern was to keep the fluidity ( property of flowing easily)
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