P. Brown 5/3 Rebrand

I am thinking to rebrand 5/3 bank. Their new slogan "The Curious Bank" is a tad creepy and, in my opinion, ineffective. I'm not sure where I will go with it, but perhaps make the bank more modern and accessible to the technologically advanced world. Moreover, their ad campaign, "Don't Be That Guy" is lame, and reminiscent of 4th grade school-supply ads. I think it needs serious retouching