GONZALEZ -- Rebranding Proposal

For my final project I'd like to rebrand an ad campaign for Warby Parker Eyewear. As of right now they don't really have an iconic image like other companies (i.e. Ray-Ban). What I'd like to do is compose a series of ads using illustrations and typography to create an identity campaign for at least  three different kinds of frames. The only photographic element would be the frames themselves. I want to go for something more playful/whimsical.