Leung - Rebrand Project

I can't decide between rebranding Axe or Oki sushi (where I work). Axe has a well established ad campaign that would pose a challenge to rebrand.

Oki sushi has a pretty well designed brand identity, but I would just love to redesign everything and create a more fleshed out campaign for them.  

These are the logos for the store and the coffee bar that are inside. They each are distinctive and I want to give the sushi bar this same treatment.

Fast food doesn't go with diets

For My Life in Advertising, I'm going to revolve my project around how being around so many restaurants always ruins my diets. I'll put them in a negative light, but that's all I have so far.

Snow_Rebrand

Henshaw | Final Project Idea

For my project, I have decided to rebrand Kodak. Unfortunately, Kodak declared bankruptcy in the past few years and no longer is in the business of selling cameras or more importantly, film. Since analog photography is a dying medium, I would like to bring this brand quite literally back from the dead. Although the growing popularity of fancy DSLRs has dominated the industry, many (maybe just myself) still enjoy film. For example, one could find a plethora of quirky and colorful analog cameras adorning at least one corner of every Urban Outfitters store. I feel that my hypothetical rebranding of Kodak film would appeal to those who find themselves looking for a bit of nostalgia in this digital world. 

The following are images of an underwhelming campaign that Kodak previously used, and alas, most likely foreshadowed their demise. The company tried to keep up with the changing industry and the shift towards digital media. Instead, they should have gone in the direction of a more boutique company that catered to those who admire the art of photography. 

With my campaign, I will focus on the style of the past advertisements to play on the nostalgia of film. In essence, I plan on reverting the brand to the past in order to make it relevant in the present.

Harris - Project 3 Idea

For this project, I was thinking to focus on my life in advertising and how coffee affects me.

It seems like there's always positive ads for coffee shops but never anything bad...but why would they do that? I'm not sure if my ad should be something like a PSA or a joke.

OR

rebranding proposal_GranahanMelissa

Ralph Lauren Fall 2012

GONZALEZ -- Rebranding Proposal

For my final project I'd like to rebrand an ad campaign for Warby Parker Eyewear. As of right now they don't really have an iconic image like other companies (i.e. Ray-Ban). What I'd like to do is compose a series of ads using illustrations and typography to create an identity campaign for at least  three different kinds of frames. The only photographic element would be the frames themselves. I want to go for something more playful/whimsical.