trix

Spoof Ad Part Duex

Chapter 5 Reading

Chapter 5 is all about the visual. That old saying "a picture is worth a thousand words" applies to this section. A strong visual can do alot more than good copy. Today's society is visually focused and has short attention spans. A striking image that generates curiousity and makes you think is needed in today's adland to break through the clutter.

VW always does a great job with the visual print ads that DDB produces for them. The point the print ad is trying to convey is affordable quality and they do it in a subtle way that grabs attention.

Francis - Reading Three

The deletion strategy game was the first approach from this chapter that stood out to me because it is so relevant in daily advertisements. I feel like most advertisers or ad agencies think of “What is important about this product? Could people live without it?” right off the bat, and then design an advertisement based off of those questions. In one of my classes, we have to create a commercial on a certain brand or company that is hard for us to resist. My group and I chose to do a commercial on Starbucks, so when researching their advertisements I came across an ad (below) that I believe works for the deletion strategy game because the designer is implying Starbucks is some sort of a necessity.

Also, this advertisement works because it is also addressing how Starbucks is different from any other coffee, which brings me to my next point of the importance of comparing and contrasting. Comparing and contrasting just makes it easier for any observer (no matter age or level of education) to understand, making it one of the more effective methods. Eliciting the problem game and using the problem as the solution together are great and interesting approaches to designing an advertisement because it alters one’s way of thinking. While this approach won’t always work, depending on the strength of the campaign, I can see how it can distinguish a product or brand apart from another.

Out of all the processes and ideas, the section on the incubation period was the most compelling. I always tell myself that I need to “sleep on an idea” or “take a break,” however, I have never fully understood the importance or practicality until now. Now, it makes me feel a lot better knowing that this method actually works, rather than thinking that I am just putting off finishing a project.

Aldo Spoof

 
   Rough, rough draft.
   This project will be executed through photography.

chapter 5

This chapter helped me a lot because it gave me a lot of tips, methods and new ways to think about how to advertise a product. In the reading I learned that a graphic designers or marketers can reach an advertising sweet spot by combining the consumer and bran insight.  In advertising a sweet spot is the most effective way to get a costumers attention. As a graphic designer we are supposed to find out what drives our audiences and keep that in mind as you are creating an advertisement.  Next time I try to create an advertisement I am going to try to create it in a way that show something from the users point of view because that will be helpful in creating a better product. I learned it’s important to think about causing a problem when you are trying to think of a way to advertise something.

I enjoyed and learned the most from reading about Wallis’s model.  This proses has

four major steps in this method. The first stage is the preparation stage, the second stage is the incubation period, the illumination and idea generation is the third step and last step is the verification step. 

The book talks and has examples of how to come up with new ideas. One technique that I learned about how to combine two related or unrelated objects or visuals together to form a unique whole new image in advertising.  Bellow I have found an advertisement that also follows the same type of technique used in advertising. This advertisement combines the idea of nature and deodorant to express the idea of freshness and nature. I think that this advertisement example that I posted is very creative and well done. Overall I learned a lot of tips and tricks from reading this chapter. 

Sanchez Clearblue