Chapter 5 Reading

Chapter 5 is all about the visual. That old saying "a picture is worth a thousand words" applies to this section. A strong visual can do alot more than good copy. Today's society is visually focused and has short attention spans. A striking image that generates curiousity and makes you think is needed in today's adland to break through the clutter.

VW always does a great job with the visual print ads that DDB produces for them. The point the print ad is trying to convey is affordable quality and they do it in a subtle way that grabs attention.