Molly Ruppel- Reading 1

In chapter one of Advertising by Design, a case study is pointed out to us on page 4. This campaign for Youth Reckless Driving Prevention is something that has stood out to me in the past. Recently while driving to Michigan with a few friends, we were all taken aback by this ad on a large billboard, which reads, “Let’s get ice cream after you paralyze us”. This campaign is designed to promote awareness in a more serious approach about the dangers of reckless driving among teens. This case study analyzes the campaign objectives and urges teens to “speak up” if necessary. Chapter two tends to focus on the creative brief side of the project process. An ad that I would like to review from this chapter is the Chick-fil-A billboard. This company takes a more humorous approach to advertising their product. This billboard of cows urging the audience to “EAT MOR CHIKIN” truly shows the creativity that can be seen in ads. The book mentions that this ad is meant to influence adults ages 18-49 to think twice about the fast food they choose, and pick a healthier option. I believe this ad is successful is making the viewer laugh and truly think about the decision to “eat mor chikin”. The ad that stood out to me in chapter three was the Levi’s shrink to fit campaign. The company took a very literal but funny approach to their new jeans design. The ads show shrunken men wearing the “shrink to fit” jeans. This ad is simple yet effective.

In my opinion, Absolut Vodka has done a great job at their advertisements. Their ads have now almost become iconic. Absolut has taken a very minimalistic approach, while still getting the product point across. The company uses design and art in a pure way that conveys a personality of their brand and also connects with the audience. Attitude and personality is still seen in these ads, and it allows the audience to want to connect with the product.