The economist spoof is definitely a strong campaign. The simplicity of the copy is effective and witty. Maybe you could also include other topics that are clearly directed to people who read the economist, such as those who are "career vultures" willing to step over others to boost their ego/career. Another possibility are quotes from bosses of high profile positions who express shallow values, ideals.
The economist spoof is definitely a strong campaign. The simplicity of the copy is effective and witty. Maybe you could also include other topics that are clearly directed to people who read the economist, such as those who are "career vultures" willing to step over others to boost their ego/career. Another possibility are quotes from bosses of high profile positions who express shallow values, ideals.
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