Scott Werba Ad design post 1

People today are very visually oriented. When looking through Facebook on your phone, you usually skim until you hit a picture. People's statuses just aren't what people are interested in. Now there are things like Pinterest and Instagram. The world is visual-centric and the way something appears matters. Words hold great value, but a visual to accompany those words add something that simple words cannot get across. The design of an advertisement is very important. How the words are positioned in the image or with the visual all comes into consideration when trying to get a point across.

DDB Chicago is a top agency that started a revolution. Bernbach made the decision to pair the copywriters with the art directors. Back when advertising started to gain traction copy and art were done separately. Bernbach revolutionized advertising by putting both players in the same room and watched the status quo shift. The ad in chapter 1 for Volkswagon was a brilliant campaign done by DDB. The "Think Small" copy with the VW Beetle in the background was so simple and well done. It conveyed the message without being distracting or annoying. Subtle, yet powerful. That is what ad design should be about.

The photo I added to this post was not of an advertisement, rather I chose a photograph done by Kenneth Josephson. Kenneth had a magnificent way of adding a subtle touch to a simple picture that manipulates it just enough to cause someone to give it a double take. This subtle manipulation that shakes someone's core just enough is what ad design is all about. Just enough in the design to draw somebody in and create curiousity.

 by Scott Werba