Chapter 5 reading

I found Chapter 5 pretty interesting, every ad comes from very unique, different ideas that some one think of. However, its unsure that how that idea driven from, or generated. I understood, that to make a great ad, our ideas have to satisfy this six questions "Who? What? Where? When? Why? How?"
When I was reading through, I found the ad of ketchup is very clever, funny, and attention grabbing.
People usually eat meal with meat as a main entry, some vegetables and some sauces, ketchups to add some flavor to the food. But, on here its different. there is plate filled with ketchup only and little lamb chop on the side of the dish. Its telling that its that good, that makes you avoid the main entry and eat ketchup.

I also found this ad from online. This ad is about GPS (Garmin). When you lost somewhere you dont know, you seriously feel like the road is tangled up that you dont even know where to turn, or where to get out. This ad is very humorous, and looks over exaggerated, but tells the viewers the right message.