Chapter 7 breaks down the various constructs of ad designs that can be seen across varying platforms of media. There are many different types of ad designs that agencies and brands can use to set up a campaign or idea. Even with all the various breakdown and overkill of catergorizing everything, the advertising industry sees vast amounts of stale work that has no originality. The one that stuck out in my head out of all of the ad design constructs was the montage category. The reason this stuck out is because I immediately thought of the current Dodge Dart campaign. It has a brilliant montage with strong copy and excellent visual surrounding the entire spot.
http://www.youtube.com/watch?v=lOclC9bbeQU
Above is the link to watch the full spot for the first ad that Dodge ran in this ongoing campain. I believe the agency behind this work is Wieden and Kennedy. Everything about that montage ad design makes it stand out amongst other spots on television at the moment and it is currently one of my favorite campaigns running right now. Standing out amongst the noise and clutter of the ad world is difficult and unless you have an idea that can stick out it seems almost dauntingly impossible.
Chapter 8 is about typography and typography is extremely important. The number of fonts and styles of writing is just about infinite. How you write something visually is almost just as important as what you say and how you say it. Typography in the ad world is a factor, especially with brands copyrighting specific fonts so no other brands can use that typography.
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