1st Reading- Melissa Granahan

In the Advertising by design. chapter one, one ad that really stuck out to me was the Motor Tober ad.  I have seen many different car commercials in the past but I find the humorous ones to be the most effective. Specifically giving cars personification so that they seem as they have human features or personality to them work really well.  This ad was very simple just using two different images of the car but in a way that expresses them with different characteristics.  I highly respect ads such as this because it is so simple and keeps the words limited so that it can appeal to many types of audiences whether they can buy the car or not.  This ad is very respectful to the audience and uses play on words to a topic that Western culture can relate to. Although we cannot see every aspect of the car due to the creativity in the advertisement, as a viewer our attention is grabbed.  I am now more likely to go and view this type of car and see what it has to offer. These two different ads do not use the same tactic as many other car ads use which in my opinion makes for a more attention grabbing campaign. In the past I have seen many different prints and commercials showing the newest features or what separates their name from another.  Because so many people used this tactic the competition becomes more intense and it becomes more and more unclear for the buyer what the difference is.  By using less in these ads it sparks interest and the humor will be remembered.  This ad is a good example of how the six phases have been put into play.  It is apparent that these ads have gone through a well thought out process before being generated.  The thought and ideas for this ad are extremely relevant in a few different ways.  These two ads are seasonal which make it relatable to the customer.  The use of props on the main feature is also very simple which do not distract from the product but just add to the slogan.  Overall I found these two ads to be a very effective way to entertain and inform the viewers.