Tuesday, January 29, 2013

Purehell


4 comments:

  1. I think the right side of the poster is very strong. You recreated the branding very well, however, to me the two sides seem disconnected. I would play with using less images or incorporating the images more into the rest of the design. I understand the concept, the two sides of the design just seem very different from each other. If you want to keep the images, I would play with a way to make more of a separation between them because right now they seem very condensed.

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  2. I think the logo type is very successful. Maybe you can consider using only the last photo. The last photo alone clearly expresses your message. I would also suggest, cutting the subject out of the background and make her dramatically bigger so we get the full meaning of the campaign. You could try something similar to the iconic sick people done by Halls, where the exaggeration of the size of the subject contributes to the impact of the message.

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  3. There is definitely a lot of potential in this piece but I agree with Mallory, there seems to be a disconnect within the composition. It could possibly be that there is too much cluttering or organization of each aspect should be adjusted. Maybe try swapping things around until it becomes a little more cohesive.

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  4. I think this is almost there. And that your grandma is adorable. Personally, I don't think you necessarily need any photos...but if you are committed to using photos, maybe use one and change the opacity so that it is the background for the entire ad. Also, I think a good second location for this spoof ad would be on coupons.

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