This weeks readings really helped me to understand both how much of the world is made up in advertising and how much thought process goes into each campaign. A creative brief helps establish motivation and direction for where the advertisers want to take their project and develops true understanding about challenges that could be faced all along the way. Advertising has become present in all variation of media, film, magazines, news papers, television etc. and the chapter emphasized taking a step back to analyze the real purpose of the ads.

The same is true for design in that the best designs are well thought out and purposeful. Below is a picture from an ad campaign for the Red Cross. The purpose of it was to advertise classes that the Red Cross offers to prepare you for emergency situations such as CPR certification classes, First aid classes etc. The sticker itself was placed in various locations (often at the bottom of stairs) and served as an optical illusion because it was designed to make you think someone had indeed fallen and needed help. There was then text next to the image on the sticker saying "Know what to do" This campaign was successful because it helped put it in perspective that anything could happen at any point in time and that you should be prepared to help.