Park-Sports App
Describe the challenge
Gain attention / promoting a new brand / gaining social media followers on twitter, facebook, and instagram by holding competitions. Winners will be determined by the number of likes of each photo - The theme of the contest is What Did You Wear Today? (WDYWT) and its simply a photo of the fit that you decided to wear for a day. Whoever gets the most likes wins a prize (product from the brand). The contest can easily be promoted by several sneaker forums / marketplaces online (Sole Collector, NikeTalk, NDSBG, NSB, facebook groups, etc etc) ,as well as at local boutiques / shops.
Who is the target audience?
- sneaker / streetwear community
What does the audience currently think about the brand or group?
-The audience is unaware that the brand / group even exists
What would we like the target to think and feel?
-Basically just bringing out people to show off their awesome gear for free stuff which will inadvertently draw attention
Which facts, evidence or thoughts will assist in this change of thinking?
Who doesn't want to win free stuff?
What is the brand essence?
A competition
What is the key emotion that will build a relationship with the core audience?
Everyone wants to win free stuff
What media will best facilitate our goal?
- Instagram, facebook, twitter
What are the most critical elements?
- Proper formatting
What is the single most important takeaway?
-Gaining attention to a new brand
What do we want the audience to do?
-Get people to look at / eventually buy this brand and feel apart of a larger community
No comments:
Post a Comment