(1) I am designing an app for gossipy young people. The app will allow you to select a strand of texts out of a single thread, and essentially export those texts to your best friends. This way, the best friend that is tired of having to listen to her friend read text messages verbatim, can just read them on her own time...then, when the two friends reconvene later on, the second friend is all caught up with the gossip and can just jump right in to advice/solutions mode. The idea of the app is essentially to give you a debriefing to make catching up with your close friends more efficient and less annoying/obnoxious.
(2) My target audience is anyone (most likely girls) between the ages of 12 and 30 with a phone with texting abilities.
(3) The audience currently thinks that orating personal text conversations to everyone she knows is the best way to catch people up on her life. This is all wrong. Especially for the friend on the receiving end.
(4) I want the target to feel like catching up with friends doesn't have to be a daunting task.
(5) The fact that one would be able to just let their friends temporarily see the personal text messages from their own phone...instead of having to read them out loud word for word...will open my audience's eyes to a new era of gossipy catching up.
(6) Hassle-free catching up.
(7) Efficiency.
(8) Facebook and perhaps People magazine will be the media to seek out and hook up with.
(9) The most critical elements are stressing the ease coupled with the privacy of the whole app.
(10) Single most important take away: You no longer have to cancel lunch dates for fear of your girl talking your damn ear off.
(11) We want the audience to buy this app and stop pissing of their bored friends.
No comments:
Post a Comment