Snow App

Describe the challenge.
To create an app that allows users to see which bars in the area are more filled on that particular night. All too often people get dressed up and head to a bar only to find that the place is empty or close to it. This app would eliminate that issue. There is also a common issue that people can call bars to find out information on cover music etc only to not have their call answered. This app would also include information for that particular night such as cover charge, drink specials, and what music was going to be played on that particular night as well as any known future information. 

Who is the target audience?
Social people or just people with smart phones wanting to go out on that particular night that are either looking for information on bars around them or near a specific address, or those wanting to see which bar is most packed on that night. 

What does the audience currently think about the brand or group?
I have yet to name the app but there is not currently anything like it out there. There is definitely a need for it so I think it would be warmly received by the public.

What would we like the target to think and feel?
The app wants people to think and feel like there is an app that can help them better plan their nights out. 

Which facts, evidence or thoughts will assist in this change of thinking?
Bars will advertise and support the app due to it's contribution to their service and ability to be used as a way to promote their bar and drink specials.

What is the brand essence?
Enterntainment. Easy to use. Social. 

What is the key emotion that will build a relationship with the core audience?
A reliable product that creates an understanding of the users needs and what a bar-goer is looking for. This understanding of their needs will be combined with those who are socially active.

What medium will best facilitate our goal?
This will be facilitated on a smart phone as an app because of the app's abilities to be used on the go and get all the information on your night out fast.

What are the most critical elements?
The most critical element is to find a way that exposes which bars are busy in that exact moment in time. This would be an essential part of the app that would have to be very reliable in order for people to actually use it and for it to build a good reputation.

What is the single most important takeaway?
The most important takeaway is fast reliable bar scene information.

What do we want the audience to do?
Help make the Chicago bar-scene more reliable and dependable. It is our goal to give them ways to ensure that they will be able to gauge how the night will be and find out information in a fast and easy way.