Describe the challenge
- getting people together to play sports at local parks.
Who is the target audience?
- Recreational and competitive athletes
What does the audience currently think about the brand or group?
-They dont know about it.
What would we like the target to think and feel?
-I would like them to think that the too is helpful to their everyday lives and see it as a resource.
Which facts, evidence or thoughts will assist in this change of thinking?
-Knowing park sizes, types of fields offered ie( soccer goals, basketball courts, tennis courts, etc.) locations of parks.
What is the brand essence?
an app that get people to together to play sports at local parks.
What is the key emotion that will build a relationship with the core audience?
Get people pumped about meeting new people and playing sports that they love.
What media will best facilitate our goal?
- A phone app and possibly a website
What are the most critical elements?
- Having a simple system that functions solidly and is easy to use.
What is the single most important takeaway?
-This app makes life easier by helping the user find people to play sports with at parks near them.
What do we want the audience to do?
-Use the application whenever they want to play a sport or do physical activities
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