These chapters of the book touch on a the newest forms of advertising; the web, mobile, social media as well as unconventional marketing. With the amount of advertisements out there these chapters highlight the importance of presentation, ease of use and most importantly engaging the viewer. Unconventional marketing is fascinating and among the most creative around. One of my favorite unconventional campaigns was 2010's Professor Layton's "Ladies vs. Gents" Puzzle Challenge which traveled through major US cites and invited people of all ages to solve a few puzzles inside a telephone booth (picture below).
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