elizabeth app idea

(1)           Describe the challenge

I want to design an app that will help people feel more confortable shopping online. It can be frustrating buying expensive items online and wondering how it will actually look on you in person. This app will allow costumers to take pictures of themselves with their phone and then allow them to have a picture with the item that they are thinking about getting on.  People will be able to really see how items are going to look on them before buying online. The Users will also be able to save items as favorites and will have the option to send pictures of the their favorite items to others so that other people know what they want as a gift ideas.        

(2)    Who is the target audience?

The target audience is online shoppers and cellphone users that will get the app.

(3)      What does the audience currently think about the brand or group?

I think that the target audience will find the app helpful. People love buying    expensive things off of eBay online stores but they have no idea how the object will look on them so it is always a gamble.  

(4)      What would we like the target to think and feel?

The target audience will feel relieved and more confortable making expensive precious decisions online.  This app will make shopping more convenient for shoppers.

(5)   Which facts, evidence or thoughts will assist in this change of   

      thinking?
This app will help users be able to visualize themselves with items online on before they buy it and this will give them peace of mind. This app will also help people keep their future purchases well organized because they will be able to make items as favorites.

(5)      What is the brand essence?

The brands essence will be fun, easy to use and helpful

(6)    What is the key emotion that will build a relationship with the core audience?

The audience will build the feeling of comfort and organization.

(9)        What media will best facilitate our goal?

            This can be made into an app and it would also work well as a website.

(10)      What are the most critical elements?

            The most critical element of this application is the technology to link the personal pictures with actual items in a way that looks realistic

(11)      What is the single most important takeaway?

The most important takeaway is the feeling that the user has after using the app. People will fell happy and relieved to know what to expect from online produces and also they will feel happier to be more organized.

(12)      What do we want the audience to do?

I want the audience download the app and to buy more products to help stimulate the economy.