Tuesday, February 12, 2013

Jorgenson, proj2pitch


My social media campaign is going to be promoting an app called JukeFox. The app creates "playlists based on your plate" - which means a playlist formulated from the food that one eats for a meal. The music is chosen by combinations of favorite foods and what meal of the day one is eating. The target audience is potentially any music lover & people who just want to have random, fun playlists.

The design is going to be in a cutout-look aesthetic. The DJ for the app is going to be a fox who will appear to spin the tracks for the post-meal playlists. My ads will be placed within platforms of various social media sites, including Twitter and possibly even Facebook.

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