Tuesday, March 12, 2013

Arby's Rebrand

Now that I have the brand, I'm working on narrowing down my ideas. Going back to the old logo New slogan: Leave satisfied. I have 2 different consumer insights I can take my ads down. First: Consumers want food that will taste so good that nothing in this world matters. Second: Consumers want food that will keep them filled throughout the day. I'm currently developing ideas for both but will narrow it down before next Thursday. I will take my own photos + use photoshop to dramatize the photo.

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