Friday, March 8, 2013

Floridas Natural Rebrand

I decided to rebrand Florida's natural orange juice because I feel that the advertisements could be done in a much better way. With the woman I feel that they are trying to be funny but it just looks cheesy and not well done. In addition, I feel that the logo on the box is dull and that the product as a whole is too crowded and needs to be updated to a cleaner more simplistic version.



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