All print ads would appear in photography and art magazines such as Juxtapoz or Hi-Fructose. This placement would attract younger aficionados of this medium. Additionally, I would run a full page ad in the Travel section of the New York Times because I feel that traveling warrants lots of photographs so this would be the perfect section for this campaign. Those who read a physical copy of the newspaper are most likely of the older generation that grew up using film. This ad campaign will appeal to them because they are familiar with product. Essentially, I am using an analog medium to promote analog photography. And last but not least, I have included a web ad for the photography blog of renowned photography, Chase Jarvis. His influence on the world of photography is immense, so the banner ad would be seen by many due to the high traffic on this website. This banner ad, paired with the other advertisements in contemporary art magazines and full page ad, will hopefully create a well-round and successful campaign that restores Kodak to their former glory.
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