An important part of advertising is thinking about and
understanding how viewers will connect and react to an ad. All of the examples
in chapter 5 demonstrate how easily it is for the audience to truly connect
with an ad. One that has stood out to me in the past is the “I feel like a
fish” print for the Environmental Protection Agency. This ad displays a quote
from a 5-year-old child about what it feels like to have an asthma attack.
Immediately the text of this ad will pull on the heartstrings of many people.
Also, the ad is very minimalistic and cuts directly to the point.
Another ad I found on the internet that truly connects to it’s
viewers is an ad for keeping the ocean clean. There is a simple picture of 3
sushi rolls on a clean white plate but the seaweed has been replaced with
trash. Although this ad is almost humorous, it truly makes the audience think
about how dirty our oceans can be.
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