Monday, January 21, 2013

Henshaw | Two Approaches

Here is the rough, rough edits of my spoof ad. My first approach is using an actual person in my ads like they do with celebrities. My second approach focuses on the glass of milk itself. With either approach, the copy will be pretty much identical. Placement of the text on the mock-ups is justified, however, in the real ads the text is centered (gross), so I am unsure of how I am going to set the copy for my next draft.





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